Explore. Understand. Define.

You can’t build the right things if you don’t know what the right things are. Research is required to create useful, impactful, and pleasurable experiences. It allows you to mitigate risk by surfacing problems that users care about. As a leader in UX Research, you often have to make the case for research. This is how I help make the case for UX research.


DS homepage redesign – This research was part of the original discovery for Herbalife’s Distributor home page

Baseline and Benchmarking

Experience Scoring – At Herbalife, as part of my working partnership with UserZoom, I implemented the Experience Score across the development lifecycle. This score is a way to establish a baseline for a feature or feature set to ensure a high standard for quality form wireframe to production launch and beyond.

Product Usability and Improvement

Measuring the Experience – It is important to measure how we are improving the experience for our users. This is a prototype test I conducted to measure if we improved our production pattern for our HNconnect offering. The production pattern test is here.

The One Page Test Plan – I created this document to help us start to standardize how we test. Currently, we are not doing a lot of testing at Herbalife. I feel like testing should be mandatory, and I am working with the UX manager to help realize this.

Card Sort Exercise – We had issues with the way our fields were grouped in one of our products. I conducted a closed card sort exercise to identify where to place these fields within the specified categories.

Product Design – Broker Dashboards Iteration 2 – This research was part of the work on Connecture’s insurance broker dashboard.

Product Design – Form user experience – This research was to illustrate a web form standard. There was discussion around doing one or two column forms, and the objective was to illustrate which approach was considered best.

Product Design – Login form user experience – This was research I did around login form best practices and standards. I submitted these recommendations to both security and functional teams when we were evaluating our login experience.